

We had two shoot days for the "Hell Yeah" music video. One for the main performance shots and the second for the narrative element of the clip. The track is a great party anthem and we really wanted to capture the band giving a great performance that was quite inclusive of the audience. The video culminates with the boys getting some of the crowd to join them up on stage for the last chorus and has a great energy to it. Nick DeLaine & Jay MacNeill put together a great lighting package for us that absolutely took it to another level on the day. We shot this clip with the Canon DSLRs again and find that we get through quite a few more setups using these cameras without compromising on the look that we want. I was shooting off the dolly track with my 7D Zacuto cage rig that's setup for studio style shooting with follow focus and rear rods for mounting an SDI splitter box and also a Marshall Monitor on a Zamerican arm. My lenses of choice were the Canon 16-35 zoom and the Zeiss 50mm 1.4. Rob was going mostly hand held with the Canon 70-200 and also off a mini jib for some shots.Rob mounted a 5D with 16-35 Canon lens to the hood of a car for the driving shots which we really enjoyed getting. The interior was lit with an LED light panel gaffer taped to the dash... in hindsight we probably could've used another light panel to get them both lit properly on that car interior. There was also one or two visual FX shots in this one. The scene where the couple enter the bar actually had no neon sign there. I added it in post to just sell the shot a bit more. They were actually entering a shoe shop and that's just not very rock n roll is it? I did it in Motion 4 and brought in a still image of a neon sign and added some glow to it with some keyframe animation on the intensity of the glow and also motion tracked it to another sign in the background that I blacked out. The end result just gave a bit more authenticity to the idea that they were entering a live music venue.





